Third Party Events

The Periwinkle Foundation is extremely grateful to the many outside individuals and corporations who wish to organize events to support our mission. The Periwinkle Foundation develops and provides programs that positively change the lives of children, young adults and families who are challenged by cancer and other life-threatening illnesses and are cared for at Texas Children’s Hospital.

A Third-Party Event is any fundraising activity by a non-affiliated group or individual where The Periwinkle Foundation has no fiduciary responsibility and little or no staff involvement. (Examples include donation drives, fundraising parties and bake sales.) The path to launching a third-party event typically begins with an idea and plan of action that is presented to The Periwinkle Foundation.

The time and effort that you put into such event will benefit children and families affected by life threatening illnesses here at The Periwinkle Foundation. No matter how large or small, your contribution will make a big difference in the lives of children, young adults and families who are challenged by cancer and other life-threatening illnesses that are cared for at Texas Children’s Hospital.

 

Below are some helpful tips and guidelines to help you plan your special event:

1. Brainstorm for event ideas. Examples:

• Host a Fun Run
• ____-a-Thons: bowl, walk, run, bike, dance, swim
• Birthday Parties or Personal Celebrations – donations in lieu of gifts
• Car Washes
• Garage & Yard Sales
• Church or Community Neighborhood Donation Drive
• Pet Washes
• School Events: raise a certain amount to make your teacher/principal do something unusual
• Sporting Events and Tournaments
• Sell T-Shirts
• Auctions: donated goods, art, handmade products, etc.
• Arts and Crafts Shows
• Bake Sale
• Denim Friday

2. Set the date and location.

Schedule your event for a day, time and location that provides you with plenty of time to plan and promote it properly. Before confirming the date, check with The Periwinkle Foundation to make sure it doesn’t conflict with another event.

3. Set fundraising goals and a budget.

Remember, the lower your costs to produce the event, the higher your contribution will be.

4. Submit a Third Party Events Agreement to The Periwinkle Foundation.

(Download the Third Party Agreement Form) A Periwinkle staff member will contact you to review any issues or concerns and will provide you with guidance and feedback on your proposed plan, determine legal, insurance, liability, permit and safety issues you may need to address prior to submitting your form.

5. Create a “Day of Event” agenda and checklist.

6. Develop a publicity/promotion plan.

Flyers, posters and other promotional materials will help generate awareness and excitement about your event.

7. Have the event!

With proper planning, you can have a fun and successful event. Once your event is over, just submit the proceeds to The Periwinkle Foundation and start planning your next event. (Oh, and don’t forget to take pictures!) You also have the opportunity to deliver the check in person, where you will be photographed and featured on our Facebook page and in our newsletter.

 

RULES & GUIDELINES

The third-party event hosts are responsible for all aspects of the event, including organizing, funding, planning, promoting, managing and staffing. The Periwinkle Foundation is unable to provide assistance with any of these aspects. (For instance, we cannot pay for any event-related costs, provide mailing lists, send e-mail blasts or direct mail promoting the event, ensure attendance, etc.) Requests for The Periwinkle Foundation staff and/or volunteers to attend your event and promotion through social media are handled on a case-by case basis, but cannot be guaranteed.

Upon approval, you may, in most instances, use The Periwinkle Foundation name and logo. The Periwinkle Foundation must pre-approve all flyers, press releases, publications and any other event promotional materials. All materials must clearly indicate that the event is not sponsored by The Periwinkle Foundation by saying “benefitting The Periwinkle Foundation.” It is important that the foundation name and logo be used correctly and spelled properly. Always refer to the organization as The Periwinkle Foundation (the T in “The” is always capitalized). The logo may be reproduced in all black or in all white (on a black or equally dark background). For color print jobs the color logo should be used.

To host a Third Party Event, please fill out the Third Party Agreement Form and return it to The Periwinkle Foundation by mail to 3400 Bissonnet Street, Suite 185 Houston, TX 77005 or by email to Mary Rosenstein at mrosenstein@periwinklefoundation.org.

Learn More

To learn how your group or business can plan a fundraiser for The Periwinkle Foundation, email mrosenstein@periwinklefoundation.org.