Tulane University in Houston MBA Program Strengthens Periwinkle Strategy

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Great minds may think alike, but this past Saturday, Periwinkle staff and board members witnessed the power of great minds thinking in diverse and creative ways to further the mission of The Periwinkle Foundation.

Periwinkle Executive Director Doug Suggitt and board members Brian Franklin, Amanda Walker and Cathy Connolly stand with MBA students of Tulane University in Houston after presentations given on Saturday, April 8.

Students in the Executive MBA Program at Tulane University in Houston were tasked to develop corporate communication and partnership strategies to increase support for Periwinkle programs that positively change the lives of children, young adults and families who are challenged by cancer and other life-threatening illnesses.

This is the sixth year The Periwinkle Foundation has benefited from the academic work of MBA students through partnership with Tulane University in Houston.  Among many recommendations, a notable concept Periwinkle board and staff members captured from the presentations included utilizing “Whiteboarding” as a communications tool to effectively share a message and narrative that is memorable.


Executive Director of The Periwinkle Foundation, Doug Suggitt, was once again impressed with the high level of thought and research included in each presentation, “Numerous tangible recommendations were generated to broaden Periwinkle’s corporate partnerships and communications.  This in turn will make a direct impact on our ability to expand Periwinkle programming in Houston, Katy, The Woodlands and into McAllen, Texas.”

A Tulane MBA student presents to Periwinkle board, staff and class members.

Thank you to the students and faculty at Tulane who contributed such great work to increase Periwinkle’s impact in the community! We look forward to implementing new communication strategies to help more children battling cancer experience the joy of being a kid through Periwinkle programs.


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